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DOC MT–LP1 LeadPartners™ Operating mode 02 Rev. 2026.08 UK · EU

We build the book.
You run the litigation.

LeadPartners™ is the operating mode for matters where the claimant population must first be identified before participation can begin.

Mediatasks plans, executes and manages the national claimant acquisition programme on behalf of the legal team. We don’t advise on acquisition. We deliver it.

01Unknown market
02Research
03Acquisition
04Registration
05Validation
06Engagement
07Settlement

Fig. 00 — the LeadPartners™ pipeline. Stages 02 and 03 are the book build.

Infrastructure / Operating modes
Tab 02 · The problem MT–LP1 / 002
Clause 02The problem it solves

The claim exists. The book doesn’t

There is no client database, no membership list, no disclosed dataset. The claimant population is real, reachable and entirely unregistered — and the case cannot be evidenced until it has been found.

Most firms respond by buying advice. Strategy arrives. Registrations don’t.

A bookbuild is an operation, not a recommendation.

Tab 03 · Failure modes MT–LP1 / 003
Clause 03Where bookbuilds break

Four ways a bookbuild stalls

Each one is an operational failure, not a legal one — and each is measurable before it becomes terminal.

LP–01

The population is unknown

Nobody can say who the claimants are, only that they exist.

LP–02

Advice without delivery

A channel plan is not a registered claimant.

LP–03

Volume without eligibility

Records arrive that fail validation and never reach retainer.

LP–04

Attrition before evidence

Claimants register, then go quiet before the documents matter.

Tab 04 · Where this sits MT–LP1 / 004
Clause 04Where this sits

One system. Three operating modes.

LeadPartners™, CasePartners™ and ArbPartners™ are not three products. They are three configurations of the same Participation Operating System™ — the same infrastructure, the same claimant record, the same governance.

One question resolves the mode: do we need to build a claimant book?

Mode 02 · You are here

LeadPartners™

No claimant data. Mediatasks builds the book — national acquisition, registration and engagement — then runs it through to settlement readiness.

We build the book
Mode 01

CasePartners™

The data already exists. Your team holds the book; Mediatasks provides the participation infrastructure that turns it into registered, validated claimants.

Read the mode →
Mode 03

ArbPartners™

US mass arbitration. Acquisition, operations and arbitration-ready filing at campaign scale, on a performance basis.

Read the mode →

A mode change is a configuration, not a migration.

Tab 05 · Scope MT–LP1 / 005
Clause 05What’s included

Scope of service

Workstream A

Acquisition & growth

Finding and building the claimant base.

  • National participation strategy
  • Paid media — search, social, display, video
  • Organic acquisition and search
  • PR support
  • Strategic partnerships
  • Affiliate and referral programmes
Workstream B

Operations & delivery

Running the programme the acquisition feeds.

  • Registration journey design
  • Eligibility validation and data quality
  • CRM operation
  • Claimant communications
  • Reporting and attribution
  • Continuous optimisation and operational management
Tab 06 · Pipeline MT–LP1 / 006
Clause 06How it works

Two paths. One finish line.

Both operating modes converge on settlement. LeadPartners™ simply begins two stages earlier — because the book does not yet exist.

FIG. 01 · NOTE

Stages 02 and 03 are the book build.

That is the whole distinction between LeadPartners™ and CasePartners™. Everything downstream is identical.

01Unknown market
02Research
03Acquisition
04Registration
05Validation
06Engagement
07Settlement

Fig. 01 — LeadPartners™ participation pipeline, discovery through to settlement readiness.

STAGE 01Unknown marketNo book exists. The population is defined by the claim, not by a list.
STAGE 02Research & strategyBuilt by Mediatasks. Sizing, channel modelling, message testing and the compliance position.
STAGE 03National acquisitionBuilt by Mediatasks. Paid, organic, PR, partnership and affiliate routes run as one programme against a volume target.
STAGE 04RegistrationA designed journey from first contact to signed retainer, measured at every drop-off point.
STAGE 05ValidationEligibility and data quality checked at intake, so the book that reaches the firm is the book that holds.
STAGE 06EngagementScheduled contact through the quiet years, so the population responds when evidence and settlement require it.
STAGE 07SettlementA claimant population that is contactable, verified and ready for distribution.

A claimant’s value isn’t measured at signup. It’s measured when they reach the finish line.

Tab 07 · Engagement MT–LP1 / 007
Clause 07How the engagement runs

Two ways to run it

Not every firm is in the same position, and not every matter calls for the same approach. The right model is the one that fits the firm.

Every legal decision remains with instructed counsel. We provide the systems, capacity and delivery infrastructure through which those decisions are executed at scale.

Default for this mode

Done for you — full delivery

Mediatasks plans, executes and manages the acquisition programme and the claimant operation. Your firm focuses on legal strategy and case decisions.

Best for: firms that need a bookbuild delivered, not advised on.

Commercial model: performance-aligned. We carry execution risk alongside the firm; our return is tied to programme outcomes, not to time billed.

Also available

Done with you — platform & support

Your in-house team runs the day-to-day programme. Mediatasks provides the platform, configuration, training and operational support behind it.

Best for: firms with an in-house marketing or claimant-operations function.

Commercial model: platform fee plus a performance element aligned to outcomes.

Both models run on the same platform and infrastructure. Firms move between them as the programme scales.

Tab 08 · Fit MT–LP1 / 008
Clause 08Who it’s for

Who it’s for

Firm type
Claimant firms and steering committees commencing an opt-in bookbuild; funders backing one.
Case type
Product liability, emissions, data breach, consumer and competition matters requiring individual opt-in.
Jurisdiction
UK (CAT, GLO) · EU (WAMCA, RAD). US mass arbitration runs through ArbPartners™.
Position
No usable claimant data held, or data that covers a fraction of the eligible population.
Not a fit
Opt-out CAT proceedings where no book is required yet — see CasePartners™.
UK track record

31%

of a claimant population that had been written off entirely were re-engaged. The firm’s own engagement rate with that group was zero.

Worked on a performance basis alongside a leading steering committee firm in one of the UK’s largest diesel emissions cases. Documented return on investment to the firm: 2,606%.

Recorded resultDiesel emissionsMediatasks · UK
Tab 09 · Questions MT–LP1 / 009
Clause 09Questions of substance

Questions of substance

Do you take over the claimant relationship?+

No. The claimant is the firm’s client. We operate the participation systems that contact, register and engage them, under the firm’s instructions and its compliance position.

Is this lead generation?+

No. A lead is a record. This programme delivers registered, validated claimants inside a participation system that keeps them engaged to settlement. We are not a claims broker and we do not sell claimant data.

How long does a bookbuild take?+

It depends on population size, channel availability and the filing timetable. Programmes are planned in phases against a registration target, with volume and cost modelled before spend begins.

What happens to the programme after the book is built?+

It shifts into ongoing claimant management and settlement readiness — the CasePartners™ configuration. Same platform, same claimant record, no migration.

Do you work with our existing providers?+

Yes. Case management platforms, data and verification partners and distribution providers stay in place. We connect them into one claimant journey rather than replacing them.

Who owns the data?+

The firm. Data protection roles, retention and processing terms are agreed in writing before the programme goes live.

Tab 10 · Next step MT–LP1 / 010
Clause 10Next step

Request the specification.

The LeadPartners™ programme specification sets out scope, stage gates, reporting, data handling and the commercial model in full. Sent as a PDF, no call required.

One document. No sequence, no call scheduling.

Request the specification

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