Your claimants deserve more than to be just a number in a book.
Mediatasks helps class action law firms, foundations and funders with ethical, compliant claimant engagement systems — strengthening trust, improving conversion and putting the claimant first.
This clause sets out who we are, why we exist, and how we operate across the UK, EU and US.
We’re raising the bar for bookbuilding.
Today’s claimants are more informed, regulators are more active, and the reputational bar has never been higher.
Bookbuilding grew up on performance-marketing tools — built for volume, when volume was the goal. That job has changed: courts and regulators now look past the size of a book to the quality of it.
Mediatasks was built for that shift.
| Dimension | Old model | New model |
|---|---|---|
| Acquisition | Volume acquisition | Ethical claimant engagement |
| Priority | Volume first | Trust first |
| Horizon | Short-term acquisition | Long-term relationships |
| Communication | Generic advertising | Educational communication |
| Claimants | Under-informed | Informed participation |
| Result | Weak retention | Sustainable growth |
Built for a new era of collective redress.
“The method of distribution must be clearly explained in the notice so that class members understand how and when they will be paid.”
Competition Appeal Tribunal
Mediatasks evolved from a specialist digital marketing agency into a dedicated claimant engagement partner for the class action and collective redress sector. As collective actions expanded across jurisdictions, we saw a growing gap between legal expertise and claimant communication.
Modern proceedings need to:
- Attract qualified claimants
- Maintain public trust
- Educate consumers
- Manage large-scale onboarding
- Sustain engagement through multi-year litigation cycles
Traditional marketing models were not designed for this environment. So we built a different approach: compliant communication frameworks, educational strategy, automation systems, behavioural insight and ethical marketing principles — specifically for collective litigation.
Today, Mediatasks supports organisations operating across the UK, EU and US.
He’s built companies that lasted — and one that didn’t.
“I remember the day it happened. My startup had just failed.”
James Thomson · Founder
James Thomson founded Mediatasks in 2013, drawing on two decades in software and digital marketing — a path that began in financial services at PwC and ran through several companies he founded or helped grow.
He came to collective redress from the outside. In 2023, a leading class action firm invited him to bring the growth infrastructure he’d built in other sectors into theirs. He found a field where the legal work was world-class and the claimant journey was too often an afterthought — reached with the tools of volume marketing, and lost somewhere between sign-up and distribution.
Mediatasks exists to close that distance: to treat claimant participation as infrastructure a case runs on, rather than a campaign added at the end. James has since been invited by CORLA — the Collective Redress Lawyers Association — to author claimant-engagement guidelines for its member firms, and the approach now runs across the UK, EU and US.
Outside work, James is a husband and father of four — including twins — a volunteer rugby coach and a pro-bono adviser to a youth-homelessness charity. Weekends are for family, fresh air and the occasional game of basketball with his son.
Ethical engagement performs better.
Claimant engagement should never rely on confusion, pressure or misleading advertising. The strongest campaigns are built on clarity, transparency, education, accessibility and trust — and that philosophy shapes every stage of our work, from ad messaging and onboarding journeys to automation, retention and long-term claimant communication.
Compliance-aware strategy
Built with awareness of FCA, SRA, FTC, TCPA, GDPR, WAMCA and the broader regulatory considerations of each jurisdiction.
Human-centred communication
Complex legal messaging made clear — accessible claimant journeys designed to build trust and understanding.
Education before conversion
Informed participation over transactional volume acquisition — helping firms attract better-aligned claimants.
Multi-jurisdiction expertise
Engagement strategies that adapt to the legal frameworks, regulatory expectations and claimant behaviours of the UK, EU and US.
We don’t just generate leads. We build claimant engagement infrastructure.
Modern collective litigation requires more than advertising. It requires systems.
Our work spans
- Claimant acquisition strategy
- Compliance-aware campaigns
- Claimant onboarding systems
- Automation workflows
- Webinar and educational funnels
- Multilingual engagement
- Reporting infrastructure
- Conversion optimisation
From fragmented outreach to coordinated engagement operations.
Supporting collective actions across multiple jurisdictions.
Collective redress is evolving differently across the UK, EU and US — and claimant communication needs to reflect the legal, cultural and regulatory realities of each jurisdiction. We develop region-aware engagement strategies tailored to these differences, with a consistent focus on trust, transparency, compliance and long-term claimant relationships.
The UK’s collective proceedings regime under the Competition Appeal Tribunal (CAT) has seen significant growth. We help firms manage CPO applications, opt-in vs opt-out mechanics, and the specific communication requirements set by the tribunal.
The WAMCA regime in the Netherlands, combined with the EU Representative Actions Directive, creates new opportunities and obligations for collective redress. We help stichtings and foundations structure communications that meet cross-border requirements.
Federal Rule 23 class actions require court-approved notice campaigns and evidence of adequate representation. We develop compliant outreach programmes aligned with TCPA, CAN-SPAM and FTC guidelines.
EXHIBIT D — Jurisdiction file: select a regime to review its brief.
Build better systems together.
Mediatasks combines strategic communication expertise with deep sector understanding across collective litigation, claimant behaviour, compliance-sensitive communication and large-scale engagement systems. We work collaboratively with law firms, litigation funders, technology providers, claims administrators and collective action organisations.