Long sales cycles are increasingly becoming the new normal. Five and six-figure deals are now requiring much more information, due diligence and internal sign-off before they get the go-ahead. But, with most complex B2B sales now being sold over extended periods, how can businesses adapt to take advantage of this new situation? The main challenge […]
As in many things, time is an important factor in successful Facebook Advertising Campaigns. More time, less time, time to start showing ads, time to stop showing ads – there is a range of things to bear in mind when advertising on Facebook, all connected to time in some way, shape or form. Now, some […]
We love seeing a successful sales funnel here at Mediatasks – and why not? A successful sales funnel is an automated fire and forget marketing process that takes people from one place to another more desirable one within your business – and typically generates revenue – well what is not to like about that? But […]
Do you know when to use Facebook Ads Manager instead of Boosting a Post? It’s a question we get asked frequently and what we’re covering today. In an earlier blog, we featured our top tips on how to boost Facebook Posts and in the article, we touched on this in point 5, calling it “Recognise […]
As a Facebook Ad Agency if there is one saying which is sure to send shivers down our spine it is, “but we can just boost a post right?” We understand the attraction of boosting Facebook posts. You’ve crafted a great piece of content and Facebook is suggesting that for just a few pounds you […]
It goes without saying, as business owners most of us want to increase sales. Reading time: 3 minutes. Whether you are shifting boxes or selling services, one of the most prevalent business goals I hear when reviewing a potential new client is – I want to grow. The trouble is, most businesses aren’t. Why […]
I have some news for you; dinosaurs are not extinct. At least, not marketing dinosaurs. You know the type. The ones who are resistant to change. Reading time: 3 minutes. A marketing dinosaur labels themselves as traditional and uses it as a badge of honour to reject any form of modernisation. You will not be […]
Raise your hand if you have ever been oversold Social Media as a marketing tool. The money will fall from the sky if you as the business owner would only set yourself up a Twitter account or a Facebook page. It happens all the time. The problem Never mind the nagging doubt in the […]
Marketers love blogging. It’s great when you attract an audience, build authority, gain trust, and work your way up towards the top of the search engine rankings. But writing a blog takes time, effort and to be successful, it also needs to be supported by other forms of marketing. It needs a mate. So before […]
Customers check 10.4 sources of information before making a final purchase decision. Therefore to influence their decision-making process, businesses need to be in as many of those places as possible – they need a marketing mix. Back in the day, businesses grew by word of mouth and many still do. Then, marketers would talk about […]
Everyone knows what his or her perfect customer looks like right? You know, the kind of person they would like to do business with above all others. Right? Wrong. The problem is; small businesses owners are so adept at getting on with business that quite often they forget to consider what their perfect customer looks […]
You see it all the time, new cool shop opens on the high street, shop gets busy, landlord up’s rent, shop closes. What’s the moral of the story? Building a sustainable business on someone else’s property does not work. Sharecropping didn’t work for farmers shortly after the U.S Civil War and it won’t work for […]
