July 17, 2023

Attract More Patients: New Strategies for the Best Invisalign Open Day

As a dedicated owner of a private dental practice in the UK, you're uniquely positioned to bring brilliant smiles to your community.

A crucial part of your offering is providing transformative Invisalign treatments, and what better way to showcase this service than by putting on the best Invisalign Open Day? 

However, we understand you may face marketing challenges, particularly in attracting new patients and establishing a strong online presence. Likewise, keeping a competitive edge while ensuring your existing patients champion your services is crucial. 

Reading time: 15 minutes

Despite these hurdles, hosting a successful Invisalign Open Day is more than possible. It can be a great way to overcome many challenges by simultaneously promoting your services, showcasing your expertise, and connecting with potential new patients. 

But as with all things in dental practice marketing, it's only natural to have questions. 

How can you create an engaging yet informative event? How can you effectively promote this Open Day to your target audience and use your existing patient base to spread the word? Most importantly, how can you follow up with attendees to convert them into actual patients? The answers to these questions can be your roadmap to a successful event, fulfilling your patients' desires and your business goals.

 Here are the top questions we get asked about how to put on the best Invisalign Open Day.

  1. How can I effectively promote my Invisalign Open Day to attract potential new patients? Practice owners often worry about how to get the word out about their event, whether they should use traditional methods like flyers and local newspaper advertisements or if they should focus on digital marketing strategies like social media promotions and targeted online ads.
  2. What should the structure of the Open Day look like to make it both informative and engaging? Owners want to ensure that the event is well organised, provides attendees with the necessary information about Invisalign, but is also engaging enough to keep their attention and make them want to choose their practice for their Invisalign treatment. 
  3. How can I leverage my existing patient base to spread the word about the Invisalign Open Day? Understanding the best ways to incentivise existing patients to recommend the event to their networks can challenge practice owners. They often need help with questions about offering discounts, referral rewards or other incentives.
  4. How do I demonstrate my expertise in Invisalign during the Open Day to stand out from my competitors? In a competitive market, practice owners want to highlight their unique selling points. They may wonder how to present their expertise and success stories with Invisalign treatments during the Open Day. 
  5. What strategies can I employ to follow up with attendees after the Open Day to convert them into actual patients? After the event, practice owners often ask how they can maintain communication with attendees and encourage them to book a consultation or begin a treatment plan. They want to understand the best practices for follow-up emails, calls, or special offers to transform interested attendees into actual patients.

Let's dive in with the first one.

How can I effectively promote my Invisalign Open Day to attract potential new patients?

Putting on the best Invisalign Open Day starts with effective promotion strategies to attract potential new patients. The key is to communicate the value of your event in a way that captures attention and drives action. 

Here's how to do just that.

First, use digital and traditional marketing channels for a comprehensive promotion strategy. Digital marketing, despite your apprehensions, is an effective way to reach a wider audience and should be at the forefront of your efforts. Start by optimising your website with details of the Open Day, ensuring that information is easy to find, clear, and compelling. Consider creating a dedicated landing page where visitors can register or learn more about the event. Remember to incorporate SEO best practices, using keywords and phrases relevant to Invisalign treatments and Open Days in your local area.

Social media is a powerful tool for promotion. Use platforms like Facebook, Instagram, Threads and Twitter to create buzz around your event. Regularly post updates, behind-the-scenes, and glimpses, ensuring you interact with followers. Facebook event pages are beneficial for organising events as they allow you to send invitations, post updates, and encourage sharing.

Remember to underestimate the power of email marketing, too. Send emails to your existing database detailing the benefits of Invisalign and why they should consider attending your Open Day. Personalise these emails where possible for a more targeted approach, and make sure to include clear calls to action directing recipients to your registration page or providing contact details for further enquiries.

While digital marketing is a must in the modern age, traditional methods can still be highly effective, particularly for reaching specific demographics or those in your immediate local area. 

Distribute flyers, place ads in local newspapers, and leverage local radio to reach potential new patients in your vicinity. Consider partnering with other local businesses to help spread the word.

In addition, offer incentives that will encourage people to attend the Open Day. This could be anything from free consultations like teeth whitening or special discounts for those who book an Invisalign treatment on the day, to fun additions like a prize draw. These incentives make your event more appealing and create a sense of urgency that can encourage more immediate sign-ups.

Finally, remember to utilise the power of word-of-mouth marketing. Encourage your existing patients to share the event with their networks, offering referral incentives if applicable. After all, a recommendation from a trusted source can often be the most convincing promotional tool.

By combining these strategies, you'll be well on your way to putting on the best Invisalign Open Day, attracting new potential patients, and helping more people discover the transformative power of your dental services.

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What should the structure of the Open Day look like to make it both informative and engaging?

Crafting the structure of your Invisalign Open Day requires a careful balance between delivering valuable information and providing an engaging experience for attendees. Here are some key points to consider when putting on the best Invisalign Open Day.

Begin by outlining the purpose and goals of your Open Day. 

Typically, this would involve educating potential patients about the benefits and process of Invisalign treatment, introducing them to your team and facilities, and encouraging them to book a consultation or begin treatment.

The event should start with a warm and welcoming introduction.

This could involve a brief speech from yourself or another critical team member, where you introduce your practice, explain what attendees can expect from the event, and express your enthusiasm for Invisalign treatments. 

This helps to set a positive tone for the day and makes attendees feel valued and excited.

Following the introduction, you could host an informative presentation or a Q&A session about Invisalign treatment. Make this as interactive as possible to keep attendees engaged and encourage them to ask questions. Consider using visual aids or live demonstrations to make complex concepts more understandable and exciting. This could include showing before and after images, using models to demonstrate how the aligners work, or sharing video testimonials from satisfied patients.

Intersperse the day's more 'formal' parts with opportunities for attendees to explore your practice, chat with team members, or enjoy refreshments. This makes attendees feel more comfortable and provides a relaxed environment where they can ask questions and learn more at their own pace.

Consider setting up 'stations' or 'booths' where attendees can interact with various aspects of the treatment. 

For instance, a 'simulation booth' could use digital technology to show patients what their smiles could look like after treatment. In contrast, an 'aligner booth' could provide a hands-on experience with Invisalign aligners.

Towards the end of the event, offer one-to-one consultations where attendees can discuss their concerns or interests with a member of your team. This personal touch can make attendees feel valued and heard, increasing the likelihood they will proceed with treatment.

The day should conclude with a solid call to action. 

Encourage attendees to book their Invisalign treatment by offering a special discount for those who sign up on the day. This creates a sense of urgency and incentivises attendees to take the next step.

Remember, engagement is vital. Incorporate interactive elements throughout the day, such as quizzes, competitions, or photo opportunities. This makes the event more enjoyable and provides additional opportunities for promotion on social media, which can help attract new patients in the future. 

By following this structure, your Invisalign Open Day will educate potential patients about the treatment and provide an engaging experience that reflects the quality and ethos of your practice, taking you one step closer to attracting and converting new patients.

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How can I leverage my patient base to spread the word about the Invisalign Open Day?

Your existing patients can be a valuable resource when promoting your Invisalign Open Day. They are the ones who have first-hand experience with your practice and can provide trusted recommendations to their network. Here are some ways to leverage your patient base when putting on the best Invisalign Open Day.

Firstly, engage with your patients directly and inform them about the event. This could be done through personalised emails, texts, phone calls or even in person during appointments. Clearly explain the purpose of the Open Day, highlighting how it can benefit their friends and family who might be interested in Invisalign treatment.

Don't hesitate to ask for their help in spreading the word. Your patients are likely part of local communities, social circles, and professional networks, which could contain individuals interested in improving their smiles with Invisalign.

Consider implementing a referral programme to encourage your patients to share the event.  Offer them incentives, such as discounts on future treatments, free dental products, or even a referral bonus for each person they refer who gets treatment. This gives them a personal stake in promoting your Open Day and can help increase word-of-mouth referrals.

Social media is another excellent way to engage your existing patients. 

Please encourage them to share the event details on their social media profiles. You could create a unique event hashtag and enable your patients to use it, offering a prize for the most creative post or the one that gets the most likes. This helps spread the word and creates engagement and excitement around your event.

Additionally, make use of testimonials and success stories from your existing patients. Real-life experiences and results are powerful persuaders. You could showcase these stories on your social media platforms, website, or email newsletters, highlighting how Invisalign treatment has improved their smiles. This adds a human touch to your promotion and can encourage new patients to attend the Open Day.

Remember, your staff are part of your patient base too. Ensure they're fully briefed about the event and can enthusiastically discuss it with patients. They can also share the event details on their social networks, reaching a wider audience.

Lastly, use the Open Day to strengthen your relationships with your existing patients. 

Invite them to attend the event, even if they have already had Invisalign treatment. Their presence can add authenticity and create a community feel, which can be reassuring for potential new patients.

By leveraging your existing patient base, you can extend your reach and make your Invisalign Open Day successful, attracting potential new patients and growing your practice.

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How do I demonstrate my expertise in Invisalign during the Open Day to stand out from my competitors?

Demonstrating your expertise in Invisalign during your Open Day is crucial to distinguish yourself from competitors. 

By showcasing your knowledge, skills, and success stories, you can build trust with potential patients and highlight why they should choose your practice for their Invisalign treatment. Here's how to accomplish this when putting on the best Invisalign Open Day.

Start by sharing your credentials and experience. Tell the story of your journey with Invisalign, including any advanced training or certifications you've received. You could display your certificates and awards prominently during the event or even include a slide about them in your presentation.

However, it's not enough to tell attendees you're an expert – you must show them. Host an educational session where you explain the science behind Invisalign, the treatment process, and how you craft personalised plans for every patient. Use layperson's terms to ensure the information is accessible and easily understood. This demonstrates your knowledge in a way that directly benefits potential patients.

Your success stories are one of the best ways to demonstrate your expertise. Showcase before-and-after photos of your patients who have undergone Invisalign treatment. Invite some satisfied patients to share their experiences in person during the Open Day. 

Real-life testimonials help potential patients envision the results they can achieve at your practice.

Another effective way to demonstrate your expertise is by offering personal consultations during the Open Day. This not only provides an opportunity to answer specific questions and address individual concerns but also allows you to showcase your communication skills and patient-centric approach.

Remember to highlight any unique aspects of your practice. You may use state-of-the-art technology to precisely fit Invisalign aligners or offer flexible appointment schedules to accommodate busy patients. These features that enhance patient experience are a testament to your dedication and expertise in your field.

Interactive elements, like live demonstrations of the Invisalign process or digital simulations of potential treatment outcomes, can further underscore your proficiency with Invisalign technology. These engaging features help likely patients understand the process while simultaneously showcasing your cutting-edge approach.

Finally, promote an open dialogue and encourage questions throughout the event. Your confident, insightful responses to queries will further affirm your expertise. Plus, it shows that you value transparency and patient understanding, further setting you apart from competitors.

By incorporating these strategies into your Open Day, you can effectively highlight your expertise in Invisalign treatment. This elevates you above competitors and builds trust with potential patients, increasing the likelihood of choosing your practice for their Invisalign journey.

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What strategies can I employ to follow up with attendees after the Open Day to convert them into actual patients?

Following up with attendees after your Invisalign Open Day is crucial in converting them into actual patients. It reminds them of the event and the benefits of Invisalign and shows them that you're invested in their dental health. Here are some effective strategies for post-Open Day follow-ups to help you put on the best Invisalign Open Day.

Firstly, capture attendees' contact information during the event, ensuring to comply with data protection laws. You can do this by having sign-in sheets at the entrance or creating an online registration process. 

This information is invaluable for your follow-up efforts.

After the event, send a personalised thank you message to each attendee as soon as possible. This could be an email, text message, or handwritten note. In this message, express your appreciation for their attendance, highlight the event briefly, and remind them of the benefits of Invisalign treatment at your practice.

A follow-up phone call can also be very effective. This allows for a personal touch and will enable you to answer any further questions they may have about the treatment. It also allows you to gauge their interest level and address any objections they may have.

Consider sending a post-event survey to get feedback about the event. This not only provides you with valuable insights for future events but also keeps the dialogue open with attendees. You can ask what they liked about the event, what they learned, and if they still have any questions or concerns.

If, during the Open Day, attendees express interest in a personal consultation, schedule these as soon as possible while their claim is still high. If they've consented, you could also send them reminders for this appointment via email or text message.

Use the power of social media to keep the momentum going after the Open Day. Share photos from the event, highlight key moments, and tag attendees if they have permission. This will remind attendees of their favourable experiences and keep your practice in their minds.

A helpful strategy is offering a limited-time special offer or discount for attendees who decide to proceed with the Invisalign treatment. This sense of urgency and exclusive benefit can help nudge attendees towards becoming actual patients.

Lastly, nurture the relationships you have established with attendees through regular contact. 

This can be via a monthly newsletter, regular social media updates, or inviting them to future events. Ensure you're offering valuable content reinforcing your expertise and the benefits of Invisalign treatment.

Remember, conversion doesn't happen instantly. It's essential to be patient and persistent in your follow-up efforts. By keeping the lines of communication open, providing value, and showing a genuine interest in their dental health, you can increase the chances of converting attendees into actual patients.

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Summing Up

In conclusion, putting on the best Invisalign Open Day can effectively address the challenges faced by UK private dental practices. By incorporating strategic promotion techniques, the event can attract new potential patients, tackling the issue of patient acquisition. The structure of the Open Day is critical to making it both informative and engaging, thus solidifying the dental practice's professional online presence and standing out from the competition.

Leveraging an existing patient base to spread the word about the event increases patient referrals, whilst demonstrating expertise in Invisalign during the Open Day through testimonials, personal consultations, and interactive demonstrations can ensure your practice maintains a competitive edge.

Organising an Invisalign Open Day is more than just about hosting an event. It's a comprehensive marketing strategy that, when executed well, can turn potential patients into actual ones, boost the practice's reputation, and ultimately grow the business. 

By applying the strategies discussed, dental practices can overcome their marketing hurdles and ensure the continued success of their practice in an increasingly digital and competitive landscape.

So, what's next?

In case you're wondering what to do next, or perhaps how, we could help you with your own business, we've got just the thing.

Using data from a three year Harvard Business School study, and best marketing practice we created the Missed Revenue Quiz. In only five questions, using your existing enquiry data, we can show you how much money you could be leaving on the table.

Take the Quiz here: https://takethequiz.dental/

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