If a picture speaks a thousand words, how many does a video say?
With the advent of super fast broadband at home and when mobile, video content is about to get a whole lot more popular.
At the moment, 1 in 3 Britons watch an online video every single week, that's nearly 20 million people. Youtube gets more than 1 billion unique visitors a month which is second only to Facebook and it is set to grow. According to Cisco, by 2017 video will account for 69% of all consumer internet traffic. Video-on-demand services like Netflix, would have tripled.
Think back through 2013, what caught your attention? Was it the gangster rapping baby Mother or the trio of videos from Volkswagen which got over 155m views?
Whichever it was, almost every commentator out there predicts it will grow rapidly. One of the main reasons behind this is accessibility.
How can small businesses get a piece of the action?
No longer the remit of production houses with hugely expensive equipment, with the advent of HD cameras in our pocket and services like Vine from Twitter with it's 6 second clip length, more people will find themselves creating video content than ever before.
Follow these tips and you could be seeing a huge increase in traffic and brand awareness...
1. Get creative
Often the most successful videos are not the most costly, but they will be the most creative and not just in the way they are put together either. Remember the delivery, be creative in marketing the video too.
2. Remember the audience
Is the video topic relevant to the audience? Even bearing in mind the above, is it the most appropriate way to get your message across?
3. Don't forget mobile
One tenth of all videos are viewed on them and this is set to grow hugely too.
4. Be social
To get the most benefit from your video production you must include social media in some way. Videos are very popular items for people to share and you can keep the conversation going by creating your own Twitter hashtag.
Ofcourse, Mediatasks can help you create & execute a winning strategy involving video so if you have any questions please use the contact form to get in touch, or simply call the office on 020 3303 0005.
And finally, the answer to my question - according to Forrester Research, if a picture paints one thousand words, then one minute of video is worth 1.8million. Certainly worth thinking about.
