We understand the attraction of boosting Facebook posts. You've crafted a great piece of content and Facebook is suggesting that for just a few pounds you can get this in front of thousands of people.
How can you lose, this sounds great - thousands of people reading about your product or service. You start picturing riches falling from the sky, as you harness the power of the Facebook marketing juggernaut. Thousands of people! Your finger hovers over the little blue button of dreams, and then, ...click.
You've gone and wasted £20.
The problem is, even though you could have gotten more engagement, more traffic, more sales - like anything else, there are no shortcuts with Facebook marketing.
Now boosting Facebook posts has its place, we won't for a second deny that.
However, there are some key considerations to bear in mind which will help ensure that if and when you choose this approach - it has the best chance of success, and you don't waste your money.
Here we go.
Boosting a post does not take very long, but, that convenience should not mean it does not come as part of a wider plan. Ask yourself, why are you boosting it? Is it to reach more people? To increase engagement? It needs to be tied to a specific goal, a strategy, not vanity metrics.
The Facebook Ad Platform has many goal objectives and although you get a smaller toolset when you are boosting posts, you can still; increase traffic to your website, increase your Facebook Page likes, increase the number of leads into your business or simply raise awareness of your brand.
When you've chosen your objective, you need to ensure that you have the right structure to your ad. Bear in mind the following;
Facebook uses a number of factors to decide which ad to show. The price you pay is not everything when it comes to deciding which advert to display.
Relevance is also key. If Facebook thinks users will have a better experience because they saw one ad over another, it will show that one first.
Part of our work as Facebook advertisers is to help the algorithm understand that our advert is better than the next. One of the ways we do that is to only boost posts that have 'Social Proof' i.e organic reach and engagement.
If your post is not getting any traction, there's probably a good reason for that. As Obama said, you can put lipstick on a pig but it's still a pig.
You must also give your post enough time to get engagement before making a decision on whether or not to boost it. The minimum is 2 hours, we prefer at least half a day, although a set number of engagements is ideal.
Only boosting posts with Social Proof will help move you closer to achieving your objectives.
Chances are, if you are just boosting posts you do not have Business Manager set up because you haven't delved too deeply into advertising on Facebook. And no Business Manager means no Pixel which means no Tracking data.
Having no tracking data will hamper your marketing efforts greatly, it is like trying to win a sprint when you're on crutches, and your competitors are on motorcycles.
Our ability as marketers to track and target customers throughout the entire Sales Funnel is a huge advantage, and Facebook Ad's can do that when used correctly.
So our final tip is, even if you are still simply boosting posts, set up Business Manager and add your Tracking Codes to your web properties. It will not give you full control, but at least it'll get rid of those crutches!
As a Facebook Ad Agency, it can come as no surprise to say that we advise people to use the Facebook Ad Platform instead of simply boosting posts.
Boosting a post is a quick and easy process but - quick and easy is how you make a cake or clean a toilet bowl or shop by mail - it is not, how you best advertise on Facebook.
Yes, I did just use a quote from a Stallone movie to make a marketing point.
There are though some clear advantages to using the full platform over boosting posts, including;
In 99% of cases, it is better to use the full Facebook Ad Platform because of the flexibility it gives you. It makes you think more about your Ad Campaigns, what they are trying to achieve and how you will go about that doing that.
That being said, even with the limitations of boosting posts and the differences above, if you still want to boost your posts and not have anyone craft ad campaigns on your behalf - you can still achieve a good ROI if you use our tips above.
The results will just not ever be as good as the full Ad Platform, but they will still probably be a lot better than you get elsewhere!
Reading time: 3 minutes.
Whether you are shifting boxes or selling services, one of the most prevalent business goals I hear when reviewing a potential new client is - I want to grow.
The trouble is, most businesses aren't.
Like most things, the answer is simple. It's not the product, and it's not the price. The issue occurs way before your potential customer even sees the features or benefits of what you have to offer.
It's at the very beginning. At the very start of the conversation. Have you guessed what it is yet?
Our brains look for problems. They are superb at it. An excellent way to understand this, and the reason behind the title of this piece, is that of dog poop on the pavement.
When we are walking down the street, we have many things to be aware of - especially in London where we are based. Cars passing by, people chatting on their phones, cyclists either on the pavement or not obeying red lights.
So, how are we able to still notice the small pile of dog poop in front of us?
It is because our brains look for problems. They are attracted to them.
Another example (but not nearly as stinky) are news cycles. Have you ever wondered why the main news segments are nearly always bad news topics?
Because bad news often means problems.
Whether it's Brexit slashing the value of the pound (making us poorer), ISIS (making us frightened) or train companies (making us late) the top of the news is almost always full of problems.
Here's the danger. If you don't identify the problem and instead jump straight to stating the solution, your customer will not feel compelled to buy. Why should they? They have no reason too. They don't know they need what you are selling. Because you haven't stated the problem.
Stating solutions in advertising is nothing new. We've been conditioned to do exactly that by having features & benefits rammed down our throats for years. It doesn't make it right, though, and things have changed.
Here's the way to ensure potential customers get the right message. First address the person, then state the problem, next state the solution and don't over do it.
If you overstate the problem, you will scare them off to the competition. Overstating the solution will mean you are telling them how you'd solve the problem, and that's the process.
They aren't ready for the process yet.
Well yes, it is. Otherwise, everyone would be doing it, including yourself most probably and you (and them) wouldn't need to read a blog about it. That doesn't mean it is beyond you, though.
We'll be covering this in greater detail in future newsletters (up first) and then blog. If you'd like to be the first to hear you can do that here for free. Else, if you cannot wait, please get in touch, and we'll help straight away.
Until next time.
Reading time: 3 minutes.
A marketing dinosaur labels themselves as traditional and uses it as a badge of honour to reject any form of modernisation. You will not be surprised to hear I come across them a lot of the time. It's an occupational hazard.
Now, resistance to modernisation can sometimes be no bad thing.
Telephones can be a better method of communication than email. Electric cars still haven't gone mainstream. Trains were better in the old days (Southern - ouch - sorry!).
The same cannot be said in marketing, though.
Last week, I was sitting in a meeting with an SME where the PR & Marketing Manager was trying to justify poor results.
They spend a solid amount on advertising for their size, in the region of £15k per month - but a quick look at their marketing strategy showed the reason why.90% of their budget was in print marketing. 90%!
Now, although I work mainly online, I know print marketing has its place. It is just not 90%. Keep going that way, though, and they'll go the way of the Dodo.
Unfortunately for many SME's they don't realise this until it's too late. So I thought I'd write this blog.
There are many ways to spend your money on marketing these days. Online, offline, print, social, PPC, network marketing, conferences, so on and so on.
We could go all day.
Instead of that, I've included a handy chart below setting out the way the marketing landscape is changing.
The growth areas are of course digital, email marketing is increasing the most, print marketing is going the other way.
The future of my SME above does not look good does it.
Marketing is transitioning from print to online. Companies who adapt to this change will thrive in the opportunity it brings them.
Companies who do not will find it harder and harder.
Their pounds and pence will not stretch as far, and results will dwindle, in some cases, evaporate.
It is survival of the fittest.
At Mediatasks we know your marketing should get results. Whether it's social media, email marketing, pay per click or print - it should be part of a strategy dedicated to bringing the best bang for your buck.
Right now, that's paid social media advertising and email marketing.
In the future, it will undoubtedly be something else. The methods change, the objective remains the same.
Those who resist positive change will get stuck in the mud. And often, especially here, sink very fast indeed.
Until next time.
The money will fall from the sky if you as the business owner would only set yourself up a Twitter account or a Facebook page.
It happens all the time.
Never mind the nagging doubt in the back of your mind that in the nicest way, your marketing kinda stinks. That you as a business, are not actually saying that much. That is cannot really be that easy. Hell no, ignore your gut and listen to the guy selling you a plan for £60 per month. You will be fine with a single post on Instagram a day.
No more, it has to stop. I'm calling it and it's going in CAPS I am that serious...
SOCIAL MEDIA IS NOT A MAGIC PILL AND IT WILL NOT WORK ON ITS OWN.
There. I've said it and it cannot be taken back as it's on the internet.
Only last week, I met a business owner trying to make headway with an offering which is going the way of the dinosaur.
He'd been told that social could help his company - which it of course, can - but to do so, he'd also been told (by an 'expert') that it would only take a few posts a day on Twitter, despite no other form of marketing.
No email campaigns to existing customers, no blog, no videos, case studies, white papers, testimonials, not even a features and benefits statement or a PPC account.
Just Twitter. Organic, Twitter.
You can imagine my response - but it was too late, he'd already signed a six-month contract with the company concerned.
As an aside - I should really point out that I wouldn't deal with ANY marketing company who wanted to sign you into contracts like that. It's one thing to talk to people about SM requiring longevity and time to grow, it's another to force people to keep working with you. We never do that here.
I should also say that, before you look, yes we do offer a social media startup plan of £99pm which is not that far from my quoted £60pm comment above. But, the difference is, we don't take any clients on at that level unless it's confirmed to be part of a larger marketing program.
Interestingly - if prospective client spends are totally in that area, we advise a freemium strategy and if that's you, book a call and I'll personally make sure you're sorted too.
So, ...how do I usually position social media to a prospective client?
Easy. I borrow a quote straight out of Gary Vaynerchuk's book The Thank You Economy and describe Social Media as being the Special Forces of your business marketing army.
They cannot win a war on their own, but they can have a tremendously positive effect when they are working as part of a team in the field - especially if you need to turn the tide after a bad result.
Now, enough of the military speak and on to, how, to use social media properly...
By its very definition, 'social' media when-used-correctly is fast, engaging, responsive and flexible.
You don't create content on social media itself, you use it to deliver and engage your audience around content elsewhere, hopefully on your own website. No sharecropping here please!
So, what does an effective small business marketing plan look like when you'd only have £60pm to spend?
Well first up, save your £60 and roll up your sleeves - because you are in prime freemium territory here.
Of course, sometimes the above may look a little daunting. If you'd like some help with all or part of the above, do please get in touch. Even if it's only to hit me up for my best freemium software recommendations to save you time and assist you along the way.
We're putting the finishing touches to a Free SME Marketing Guide, if you'd like a copy sent to your inbox ahead of everyone else, please add your email here.
Now you know the correct way to start using Social Media within your marketing plans you can get to work. If you only do 1 thing after reading this blog you will be far more likely to see it through.
So, what's it going to be; set up your publishing calendar, consider your buying personas or something else? Let us know in the comments below and best of luck.
But writing a blog takes time, effort and to be successful, it also needs to be supported by other forms of marketing. It needs a mate.
So before you even start your first blog, you may want to learn about a blogs best friend, the email autoresponder, which is simply a series of email marketing messages automatically sent out to subscribers in an order and regularity that you determine in advance.
An autoresponder typically delivers a tutorial or sequence of messages to customers that could be swayed into buying your product or using your service. It builds a platform in readiness for a potential sale by nurturing prospects in the reassuring comfort of their own space and a time convenient to them.
And whether your subscriber is the first or the 10,000th, it will create the same great experience.
Which is only one of its’ benefits.
An autoresponder doesn’t shut down when you are sleeping, it does not care that it’s a Bank Holiday or Christmas break. It does not get bored with that same old marketing message and it never ever gets irritated – it just delivers your best content, in good order, with the right frequency, to every new reader who finds you.
It’s a real team player.
It might be that you want to take a break every now and again, perhaps head off on holiday or take a city break somewhere – you need not worry - your autoresponder is always there working its socks off in the background, taking care of business.
Not all autoresponders are all they are cracked up to be, some are all about the marketer, which as we know is, of course, wrong!
An autoresponder should be about the user.
Its main function is to take a curious bystander and turn them into a fanatical advocate of whatever it is that you do.
To accomplish that, it needs your best input, the type of content that makes your fans happy every time they see it. You need to add value, inspire, excite.
You don’t need to be Stephen Fry or Shakespeare!
It does though need to be useful!
The content delivered needs to solve your readers’ problems, ideally without costing you anything. And, if it shows your trustworthiness and likeability in the process, more’s the better!
Well thought out autoresponders help you make a case for people to do business with you, by educating them on why you are so great, before they commit to buy.
It will let help them examine the problem they are facing and how to overcome that by building trust in you, by outlining its core features and benefits whilst painting a picture of what life is going to be like once the problem is solved.
And in most cases, solving the problem includes purchasing your product or service. Funny that.
So, did they buy or call? If not, and they aren’t quite ready, they will at least be keeping warm with your email content until they are.
This could be months or even years – but as long as you keep delivering on your promise of interesting relevant content, you can automagically keep them engaged on the back burner until the time is right.
There is no such thing as free traffic. You have to pay for traffic in some way, either through advertising on something like Pay Per Click or with your own time and creativity using a blog.
Yes, the reality of blogging is that it will take a toll on your time and effort (unless 😉 someone else does it for you) so you need to capture every fan from the very start.
There’s no point intentionally missing leads right?
This is why building your autoresponder first is recommended by professionals like us, and certainly do this before you even begin Social Media Marketing and the like. Otherwise it is like fishing without a net.
And to those of you who are reading this and already have a blog without an autoresponder in place. Don’t delay, build your autoresponder today!
Back in the day, businesses grew by word of mouth and many still do. Then, marketers would talk about the sales funnel, and to some degree that is still true too. Today though, the sales path of a customer does not look like a funnel, it is more likely to resemble a flight path.
In 2011 Google did a study that examined the purchasing process for 3,000 consumers, what they got back were 3,000 unique entries. People were shifting between social media, review sites, word of mouth, online search and then back again, sometimes on more than one device.
Single marketing options will struggle to effectively create sales. Instead, businesses need a range of options across multiple devices to attract new customers and then combat a sky rocketing 70%+ online basket abandonment rate.
Think this does not apply to you because you do not sell anything online?
Think again.
The term abandonment is used to describe the behavior of any visitor to a web page who leaves that page before completing the desired action, including filling out contact forms or signing up for a newsletter.
How do you shop? If you are like me, you search online, read reviews from other people who have bought or ask a friend. I may even check social media for a special offer ... but do I typically pick up a magazine? Typically no. If you do not either, chances are your customers probably will not too.
The good news is that marketing has never been more accessible that it is today. Some options that are highly effective engaging customers, like social media, are free of charge – requiring knowledge instead of cash. Others, like email marketing or pay per click advertising are very low cost.
95% of smartphone users say they've searched for local information. 90% of those users take action within 24 hours.
Source: The Mobile Playbook.
Businesses no longer need to spend thousands of pounds to get a foothold in their market through a single medium like glossy magazine advertisements.
In 2015 the task of meaningfully connecting with your customers is tougher yes, but essentially cheaper and therefore more within reach. One to one marketing is finally possible.
All you have to do is learn a few basics and find solutions that will give you the best value for money. Pick your battles and go on to win.
You know, the kind of person they would like to do business with above all others. Right? Wrong.
The problem is; small businesses owners are so adept at getting on with business that quite often they forget to consider what their perfect customer looks like.
But what’s the problem?
Well if you don’t know who your perfect customer is, how can you hope to attract them?
To craft a successful marketing campaign you need to know who you’re talking too, but too often than not and especially in SME’s, people do not. Sure, they know who they sell too in general, but not who their perfect customer is and that’s what we all want – right?
You need to be able to picture this person, so we are going to get very specific. The reason being, every time you put together a new piece of marketing like an email newsletter or Social Media campaign - you are going to need it to be as if you are sitting across the table from them – getting their feedback, their advice on what resonates and causes them to take action.
The last one is for you though; to be your perfect customer, what traits can they NOT have? (these could be perfectly civil by the way; simply not right for you as your customer)
Now, once you know the answers to the above you will have a great insight into who you should be working with and critically how you can start marketing to them.
A word of caution though, building this kind of knowledge can take time, so please don’t interrogate your clients the very next time you speak to them in the New Year. The next step is to define your business so your perfect customer thinks you’re perfect too. Look out for that marketing tip here very soon.
If you're considering a change in your marketing, why not book a Free Strategy Call to discuss your options?
Building a sustainable business on someone else's property does not work.
Sharecropping didn't work for farmers shortly after the U.S Civil War and it won't work for you. The landlord's decision to up the rent killed the business model overnight.
A modern-day equivalent is a business relying too heavily on social media to bring in all of your new customers, known as digital sharecropping. Here are a few things to consider...
Facebook's priority is growing Facebook's business, not yours. From time to time if those priorities line up, you could benefit too - there are many benefits to using Social Media for your business after all. However, if their priorities change, and say for example, Facebook decide they don't like Groups anymore or Google+ like Hangouts, and your business relies on them, then you could lose out big time.
Remember mySpace? Me neither. Seriously though, small businesses invested their collective millions into their mySpace pages only for them to dwindle and die. Facebook, Google+ and LinkedIn may buck that trend, but you are taking a risk hedging your business on the success of their business.
Social media pages, eBay stores etc are still good for business, but to get the most benefit businesses need to realise they are an extension of their marketing activity and treat them as such. Your primary asset is your website and it should always take priority.
Once you make this adjustment in your thinking, the good news is that everything else is within your control. So if something happens to any of your social networks or a third party online store you are using, your business will not automatically be under threat.
So, how do you think you are doing developing your own mix of marketing assets? Have you got a good balance, do you feel in control? Let us know in the comments.
In many cases, this stems from the fact that we all have at least *some* familiarity with the online world. We take that knowledge and immediately believe we can use specialist networks, ignoring basic fundamentals which we wouldn't normally do in any other area of business.
And although I admire their enthusiasm greatly, their execution? ...maybe not so much.
The obvious truth here is that there is a lot of money to be made using internet marketing and as an example today, let's take Google Adwords - because although it's a great way to accomplish this you really do need to have knowledge of what you are doing in order to succeed.
So, in this particular blog post we are going to give you some examples of what to bear in mind when putting together your Adword Campaigns if you must do it yourself. And of course being Mediatasks, instead of writing this up normally - we're getting some extra special help from James Bond because, with the following attributes, we're sure 007 would be outstanding in the art of making money with Google Adwords.
The most important and basic thing that you need in order to succeed is to really know what your mission is going to be. Bond always know what his mission is and this is the reason why he always manages to get the job done no matter how many obstacles he finds on the way.
The same applies for Google Adwords and by knowing what you need to accomplish, you will definitely see the results you want. Always know what your goal is, typically who do you want what to do. Do your homework on the way the system works and what is efficient and useful.
We have seen Bond do anything that is required to get to the job done. He has stepped on hungry alligators, bungee jumped to the bottom of a dam and performed all kinds of stunts in all sorts of vehicles. Adwords isn't something you can dip in and out of and still expect to get great results, it will simply end up costing you a lot of money.
The point is, you need to do whatever it takes to become a successful Google Adwords Campaigner and stay committed to the cause. Our experts at Mediatasks go through many hours of training before they are let loose on actual accounts, you shouldn't do any different just because it's your own money.
Bond keeps track of all things that are going on around him in order to complete his mission. This is something that he would definitely use in his tactics for Adwords. You can get priced out of Adword campaigns quickly, so you need to keep track of how things are moving along and you can’t just rely on the analysis offered by Google.
You need to get involved and this means getting as much external information as possible in order to get the most accurate results. Here at Mediatasks our software analysis tools allowing us to compare the stats we get in great detail. You could too.
Lastly, you need to work your way through the rough patches. Adword campaigns fluctuate daily, there will always be difficult times, but only those who persevere will ever see the kind of results that are truly exceptional. Bond knows that nothing comes easy and the most rewarding missions are always the hardest ones to accomplish. If you view your efforts online with the eyes of the iconic agent, you will be on your way to a successful outcome.
If you'd like a hand with your online advertising, please use book your free strategy call. There's no obligation, although we can guarantee you will be shaken and stirred with the results.
The internet revolution is upon us and more and more companies are finding tremendous success by business blogging.
Blogging is great, not only for individuals, but for businesses, companies, and services as alike. Some would even say, that as far as your company goes - business blogging is cooler than James Brown!
Now, James Brown was a pretty cool guy, cooler than most, and still cool to this day. His lyrics, the way he sang, and his songs still ring true today. C'mon, "I feel good", now what could be better than that? Well, the answer is in blogging!
Cool businesses are successful businesses, and successful businesses are found higher up Google search results. A great way to get up those rankings is to blog as it keeps your content flowing, increases your link building and shows your expertise.
In fact, companies who blog on a consistent basis have found their revenues skyrocketing, their business visibility increasing and their customer base growing every single day.
The reason for all this is simple.
With the countless amount of prospective customers who are searching the internet for new things to buy and services to purchase, businesses who successfully blog are using it to "speak" to these prospects on a 1-2-1 basis. Blogging has proven to be a more personal way for businesses, companies, and services to advertise than any other method out there.
Blogging allows business to do their marketing using the internet which ends up saving them heaps on advertising costs when compared to traditional methods as well as tons of time that could be spent on another area of business.
Blogging gives businesses, companies, and services the ability to create content that is able to be tailored perfectly to alert prospective buyers about new deals, promotions, and any other information that the business is trying to convey, at that point.
It actually makes no sense for a business not to blog in their day to day operations. But, like with anything else, it is advisable for businesses to adhere to a few guidelines when writing their articles.
The first thing businesses should do when creating their content is follow certain SEO rules. All blogging content must include keywords that directly relate to the business as a whole, and are regularly searched for on search engines like Google or Bing.
When this is done correctly, prospective customers will be able to locate any business, company, or service with ease, resulting in businesses with very high brand awareness.
To maintain the benefits businesses need to keep going because like everything that is worthwhile, blogging requires commitment. But if they do, a regular blog with clever keyword analysis and careful link building can really up the ante and help companies stand out from the competition on the internet, on search engines and therefore in their industry.
And that's pretty cool to us!
As the latest series of 24 is back on the air, we thought it'd be fun to ask WWJD - what would Jack do?
Jack is THE modern day anti-hero who within just 24 hours, manages to save the world. By hook or by crook, he definitely gets the job done.
Now it is a bit of an unusual idea but if your email marketing activity is struggling, imagine for a moment Jack was in charge of your email marketing.
Not seeing it? As I said - an unusual idea.
But on a serious note, what could we learn from Jack, if he was in charge of your email campaigns? Read on...
Jack has been in New York, L.A and now London. Completely different places and yet he manages to survive getting shot at, blown up and still remain Jack Bauer. Learn from this, what works for your weekend advertising campaigns is not necessarily going to work for a holiday campaign. Keep in mind that seasons will change, holidays will pass and soon it will be Monday again. Learn from Jack, ADAPT your strategy, maybe change your appearance or vehicle but do not CHANGE who you are.
Torture, while not suggestible, works for Jack – it’s featured in every season. Similarly when a particular campaign consistently attracts customers then continue it. While it is important to expand your ‘repertoire’ so to speak, you should not forget what made you successful in the first place. New campaigns should ADD to the success of an existing one – not replace it altogether.
Instead of just calling the president to warn him of an attack, Jack goes through a complicated process of getting caught to break out another prisoner whom he intends to use as bait for the bad guys. When you have a specific goal in mind but the ‘proper’ way of achieving it is unlikely to work, you need to be willing to think outside the box. If your brain says ‘NEVER GONNA WORK’ then you could just be thinking right.
Every season Jack has old allies like Chloe O'Brien and a few new ones, although they tend to end up dead by the end of the season - which is unfortunate. If you get an email from someone promoting a complementary product to yours, why not make mention of it in your next campaign or even join forces?. And remember the partnership may work again in the future so keep in touch once the campaign is over. (If it goes wrong though please don’t kill them - that would be bad!)
With every campaign there are going to be chores you don't want to do. The boring, repetitive, ‘but I don’t want to’ parts that tend to get pushed to the bottom of the list because they make your head ache and your fingers numb. A battle is half won that is well planned. And planning unfortunately includes fine print or in his case, getting captured by Chinese Intelligence.
There are going to be campaigns that fall flat, even ones that knock you back a few steps. But one of the biggest parts of marketing is taking risks, trying something new or rethinking something old. Don’t let these setbacks discourage you. My advice? When you get knocked down, don’t stay down. Pick yourself up, dust yourself off, channel Jack Bauer and KEEP ON GOING!
Naturally, here at Mediatasks we are ace at Email Marketing Campaigns and easily on a par with Jack. So, if you would like to explore the benefits and have a chat - fill out the contact form or give the office a call on 020 3303 0005. There is no obligation and we absolutely guarantee no blacked out SUV's will start following you, if you do.
But if senior management just doesn’t “get” Facebook, Twitter, or Pinterest, the temptation is usually to push the task of Social Media Management onto the youngest person in the office. The Junior Staffer. Or worse, the intern.
Big mistake.
Here are seven reasons why.
All it takes is one tweet in bad taste to ruin a career, end a product, recall an advertising campaign, and forever mar a businesses’ legacy. You want all that responsibility on someone who spends the whole day playing Candy Crush Saga on his iPhone?
That snarky post your intern made about the competition may have been quickly scrubbed from your Page, but you know it’s screencapped, and screencaps can go viral quicker than… well, a virus spreads.
And because of the ever increasing importance of a company's social reputation, you should really consider profile management to fall under your marketing budget. In other words, outsource it to a Pro before you hand it to an internal n00b.
And that’s the ultimate goal, right? If you feel like you’re managing a Facebook page out of begrudging obligation, you’re thinking about it entirely backwards.
So think long and hard about the face and voice you want to put forth. You need someone in the driver’s seat who is knowledgeable about your businesses, and a competent, engaging communicator or copywriter.
It’s just a thing nowadays that when people have problems with the airlines, they tweet at their social media team. Customer support via Facebook messaging and Twitter needs to be handled efficiently and effectively.
If potential customers see you ignoring requests for help, they’ll think you don’t care about them.
So make sure that the person you peg to post on your company’s behalf can handle that role with grace.
It was point number one too, but it bears repeating. You cannot afford to mess up your social media. And if you toss it to an underling, you’re missing out on a golden opportunity to bolster your brand, increase customer engagement, and cement your position ahead of your competitors.
