future_is_video150pxIf a picture speaks a thousand words, how many does a video say?
 
With the advent of super fast broadband at home and when mobile, video content is about to get a whole lot more popular.
 
At the moment, 1 in 3 Britons watch an online video every single week, that's nearly 20 million people. Youtube gets more than 1 billion unique visitors a month which is second only to Facebook and it is set to grow. According to Cisco, by 2017 video will account for 69% of all consumer internet traffic. Video-on-demand services like Netflix, would have tripled.
 
Think back through 2013, what caught your attention? Was it the gangster rapping baby Mother or the trio of videos from Volkswagen which got over 155m views?
 
Whichever it was, almost every commentator out there predicts it will grow rapidly. One of the main reasons behind this is accessibility.
 

How can small businesses get a piece of the action?

No longer the remit of production houses with hugely expensive equipment, with the advent of HD cameras in our pocket and services like Vine from Twitter with it's 6 second clip length, more people will find themselves creating video content than ever before.
 
Follow these tips and you could be seeing a huge increase in traffic and brand awareness...
 
1. Get creative
Often the most successful videos are not the most costly, but they will be the most creative and not just in the way they are put together either. Remember the delivery, be creative in marketing the video too.
 
2. Remember the audience
Is the video topic relevant to the audience? Even bearing in mind the above, is it the most appropriate way to get your message across?
 
3. Don't forget mobile
One tenth of all videos are viewed on them and this is set to grow hugely too.
 
4. Be social
To get the most benefit from your video production you must include social media in some way. Videos are very popular items for people to share and you can keep the conversation going by creating your own Twitter hashtag.
 
Ofcourse, Mediatasks can help you create & execute a winning strategy involving video so if you have any questions please use the contact form to get in touch, or simply call the office on 020 3303 0005.
 
And finally, the answer to my question - according to Forrester Research, if a picture paints one thousand words, then one minute of video is worth 1.8million. Certainly worth thinking about.

WordPress is an amazing platform. It is free to use, straightforward to setup and extremely flexible. It can be an Online Shop, a Web Publisher, a Business Directory, even a Social Network. However because it is so widely used it is a target for unscrupulous people and in this instance spammers. As a user you can be subjected to a *huge* amount of spam in the form of comments on your posts.
 
To reduce comment spam (because you'll probably never eradicate it permanently) a good option is to install a plugin that requires membership of a Social Network like Facebook before they can post anything, instead of relying on WordPress own comments system or forcing people to join your site which could open you up for further abuse.
 
First thing to do is install a Facebook comments plug in (like the one by Alex Moss called 'Facebook Comments' as it is particularly easy to use).
 
Next, you will need to create a quick app on Facebook (details can be found here) and configure it to work with your site.
 
When that is done and tested, login to your site and go to Settings > Discussion, and disallow people to comment on new posts and close commenting on older posts after 1 day. This now forces people to be logged into Facebook and stops people posting junk.
 
If you like this, sign up to our Newsletter or use the contact form to get in touch. Alternatively you could give us a call in the office on 020 3303 0005.

Did you know that Google Analytics is free, yet it is incredibly powerful?


It will, for example, show the real name of businesses that have visited your website and the keywords they used to get there. So, you've not only got the name of the company that has visited but also what they were looking for when they did! Here's how...

Open Google Analytics and navigate to Audience > Technology > Network > ...

Here you will be able to see all the network service providers of those visiting your website. Some of those will be broadband providers, but many will actually be static and therefore have their name included in the result.

 

So that's Part One.

To find out what they were looking for add the secondary dimension as keywords, and you have a powerful tool that has already generated a warm lead for your business.

 

What can you do with this information?

The best option is to look up their MD or CEO on LinkedIn and send them an email offering your services. If they're not ready to go ahead right now, they should be impressed as to how you found out about their enquiry.


If you'd like to talk about a PPC Campaign or another form of Search Engine Marketing please book your free strategy call.

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