Registration converts awareness. Somebody has to create it
A registration journey is a conversion mechanism. It works on people who have already discovered the case. It cannot make a population aware that it has a claim.
The best-built participation programme in the sector converts nobody if the only route to it is paid media. Mediatasks operates the funnel. We are not a press office, and we will not pretend the two skills are the same one.
Coverage creates the population. Participation converts it.
Four ways a strong case stays invisible
None of these are legal failures. Each of them shows up as an acquisition cost, a stalled register, or a narrative the other side got to write first.
Launched into silence
The claim issues, the media does not notice, and paid acquisition carries the entire burden.
No narrative to join
Claimants can find the registration form but not the reason it deserves their trust.
One side briefs the press
The defendant has a communications team. The claimant side has a legal team and no one to answer with.
Milestones pass unreported
Certification and judgments that would have re-engaged a dormant book go uncovered.
Intelligent advice. Results that matter.
Questor Consulting is an independent London public relations firm specialising in corporate, financial and litigation communications. It builds brands, supports companies and individuals in litigation, and protects reputations while proceedings run.
The relevant part, for our purposes, is the litigation practice. Chambers & Partners has described the firm as having “marked experience” in PR strategy on high-profile UK group action cases, and it works closely with litigation funders.
- Firm
- Questor Consulting — independent public relations
- Base
- London
- Founder
- Desiree Maghoo
- Specialism
- Corporate, financial and litigation communications
- Litigation
- PR strategy on high-profile UK group actions; experienced alongside litigation funders
- Media reach
- Relationships across the international financial press, including the FT, Bloomberg, Reuters and The Economist
- Also advises
- Non-profit organisations and shareholder groups
- Reference
- questorconsulting.com
Two columns. One case file.
The division of labour is deliberately clean. Questor Consulting owns what is said about the case in public. We own what happens to everyone who responds to it.
Neither column reaches into the other. The value is in the seam between them being designed rather than improvised — coverage that lands on a registration journey built to receive it.
Participation infrastructure
The claimant, end to end.
- Claimant acquisition and registration
- Eligibility validation and data quality
- One claimant record, maintained for the life of the case
- Engagement through the quiet years
- Programme reporting against the case timetable
Litigation communications
The narrative, end to end.
- Case narrative and messaging framework
- National, trade and international media strategy
- Journalist relations and briefing
- Funder, stakeholder and shareholder communications
- Reputational risk management and rebuttal
Fig. 01 — the join. Column B creates the awareness; column A converts and holds it. The case file is the only shared surface.
Earned coverage is an acquisition channel. Treat it like one and it can be measured.
Stage by stage
Communications is not a launch event. It runs the length of the case, and its quietest years are the ones that decide whether a book is still contactable at settlement.
Stage 02 is the one that cannot be re-run.
A case gets one launch. If the registration journey is not live and tested when the coverage lands, the traffic is spent and the story is no longer new.
Case design Participation strategy: who must be reached, and what a viable book looks like. Narrative and messaging framework, agreed with counsel before anything is said publicly.
Launch Registration journey live, load-tested and instrumented before the first story runs. Media launch: embargoes, exclusives, briefings and the trade press that reaches the class.
Book build Acquisition and registration at scale, with source attribution on every claimant record. Sustained earned coverage, treated and measured as an acquisition channel in its own right.
Proceedings Scheduled claimant contact through the quiet years between milestones. Milestone communications: certification, judgments, comment and correction of the record.
Pressure Recovery of dormant and unresponsive cohorts when the case needs them back. Reputational risk management, and an answer ready when the other side briefs first.
Settlement A contactable, verified population ready to be paid. Distribution notice, claims-period publicity and the closing account of the case.
A case gets one launch. The system it lands on should already exist.
Documents, not introductions
A joint engagement that produces nothing but a warm handshake is not worth publishing. These are the artefacts the joint engagement is designed to put on your desk.
Nothing is said publicly without instructed counsel’s sign-off. Every statement is the firm’s, made in the firm’s name.
The two firms are separately owned and separately instructed. Conflicts are checked independently on each side before a matter is accepted, and data-sharing terms are agreed in writing before anything moves between us.
Available across all three operating modes
The partner register sits above the operating modes, not inside one. Whichever configuration of the Participation Operating System™ a matter runs on, the communications discipline attaches the same way.
It is optional in every case. Some matters are better run quietly, and saying so is part of the advice.
CasePartners™
You hold the book. Coverage still matters — it is what makes your own contacts trust the approach when it arrives.
Read the mode →LeadPartners™
We build the book from nothing. Earned coverage is the cheapest claimant Mediatasks will ever register.
Read the mode →ArbPartners™
US mass arbitration. Campaign-scale acquisition, where narrative discipline keeps a claim credible at volume.
Read the mode →- Jurisdiction
- UK (CAT, GLO) · EU (WAMCA, RAD), with international financial press reach. US matters are considered case by case.
- Best introduced
- At case design, before the participation programme is specified and well before launch.
- Also useful
- Mid-proceedings, where a register has stalled or the other side has been briefing unanswered.
- Not a fit
- Matters that must stay out of the press entirely, and cases with a communications agency already instructed. We will not duplicate an existing adviser.
Questions of substance
Isn’t publicity a risk in live proceedings?+
It is, which is why the discipline is litigation communications rather than general PR. Contempt, sub judice and regulatory limits shape what can be said and when. Every statement is cleared by instructed counsel before it leaves the building.
Does this replace our own communications team?+
No. Most firms have a marketing function built for business development, not for running a contested public narrative across a multi-year case. The two work alongside each other.
Do we have to publicise the case at all?+
No. Some matters are better run quietly, and the strategy should say so plainly. Where a book has to be built from a dispersed population, though, silence has a cost that lands in the acquisition budget.
How is coverage connected to registrations?+
Through the claimant record. Source and campaign attribution is captured at registration, so a placement can be reported as claimants rather than as impressions. It is the main reason to run the two disciplines on one file.
Who actually speaks to journalists?+
Questor Consulting, on your instruction and in your name. Mediatasks does not brief the press on a client matter and does not hold that mandate.
How is the arrangement paid for?+
Each firm is paid for its own work, on terms agreed with you in writing before it begins. Neither firm pays the other for an introduction. The specification sets out the commercial basis in full.
Request the specification.
The joint specification sets out scope, the division of responsibility, counsel sign-off procedure, attribution reporting and the commercial basis in full. Sent as a PDF, no call required.
Request the specification
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