We all know how to use the internet right? Unfortunately though, making money using the internet is something alot of people still consider to be a scam. In many cases, this stems from the fact that we all have at least *some* familiarity with the online world. We take that knowledge and immediately believe we […]
The internet revolution is upon us and more and more companies are finding tremendous success by business blogging. Blogging is great, not only for individuals, but for businesses, companies, and services as alike. Some would even say, that as far as your company goes – business blogging is cooler than James Brown! Now, […]
Is your email marketing activity struggling to gain traction? As the latest series of 24 is back on the air, we thought it’d be fun to ask WWJD – what would Jack do? Jack is THE modern day anti-hero who within just 24 hours, manages to save the world. By hook or by crook, he […]
So, all the hip cats are talking about this “social media” thing, and the old guys in suits are keenly interested in staking a claim on their share of the social marketing pie. But if senior management just doesn’t “get” Facebook, Twitter, or Pinterest, the temptation is usually to push the task of Social Media […]
Search Engine Marketing can be a mystery to most people who have been entrenched in more traditional business marketing strategies. Many of the nuances of SEM are lost on small business owners and entrepreneurs, simply because in terms of advertising, this kind of thing has only recently really become a major player. Just like Miley […]
If a picture speaks a thousand words, how many does a video say? With the advent of super fast broadband at home and when mobile, video content is about to get a whole lot more popular. At the moment, 1 in 3 Britons watch an online video every single week, that’s nearly 20 […]
Using social media as a business tool can puzzle many SMEs. Typically they use Facebook, Twitter, LinkedIn or Google+ as a consumer so setup a company profile, write a few posts and then realise that they’re competitors are doing far better with astronomical follower numbers. Instead of getting disheartened and abandoning social media all […]
Search Engine Optimisation (SEO) is the business of getting your business to the top of the results page on Google when someone searches for a term related to your industry. This is important because more people search online when looking to buy a new product or service than do anything else. As a […]
WordPress is an amazing platform. It is free to use, straightforward to setup and extremely flexible. It can be an Online Shop, a Web Publisher, a Business Directory, even a Social Network. However because it is so widely used it is a target for unscrupulous people and in this instance spammers. As a user you […]
In our Marketing 101 Series we demystify Digital Marketing by walking through the industry fundamentals and basic terminology. So, if you don’t know your SEM from your SEO or the difference between Opt-In and CAN-SPAM – this one’s for you! Social Networks, we all know about them right? Facebook, Twitter, that business one called […]
Technology has changed our lives. What we do, where we go, what we buy, how, why and what we share with others. How businesses market therefore also needs to change. If they still want to sell. The days of ‘if you build it they will come’ are long gone. Even for Kevin Costner. Sorry Kevin […]
Did you know that Google Analytics is free, yet it is incredibly powerful? It will, for example, show the real name of businesses that have visited your website and the keywords they used to get there. So, you’ve not only got the name of the company that has visited but also what they were looking […]
